For years I have referred to myself on Gmail or LinkedIn as The Jhb Eye Lady. Why? I’m not entirely sure other than the obvious – I’m obsessed about all things optometry.

When I began the magical journey of creating an entirely new brand to go with my name I got the image of a kaleidoscope and all its beauty, wonder and splendor. I also wanted to bring in all the colours of the rainbow as a single ray of white light as when broken up, it symbolizes all the colours of the rainbow. In Optometry we are essentially bending and moving light, and light allows us to appreciate and see all the beauties of this world. There was no online image of a multicolored kaleidoscope so I had to get one custom drawn by my amazing tattoo artist Sarah Jardim. I then asked my amazing social media company, Blox, to make the kaleidoscope look like an eye with my name. And all the small details behind the logo came to life. The further meaning behind the logo is that although Optometry seems like a boring single ray of light, when broken up it is made up of the most unbelievable amount of facts and interesting things – a rainbow of possibilities.

The message of “eye for detail” is carried through the entire look and feel of the practice as well as how I do eye tests, taking into account all areas of concern and giving you a full explanation of my findings and treatment plan.